Your Made-To-Order Journey Begins Here
Create Your Future Heirloom
Featured Style: The Made-to-Order River Tone Jacket

Made-to-Order
Learn How it Works
Your Cloth, your choice
See What's PossibleA Fox Wardrobe : Styling the No.1 Jacket


FOX BROTHERS & CO LTD
Weaving cloth for all seasons, Fox Brothers’ fabric collection embraces a traditional British feel, with a sense of contemporary functionality. A champion innovator within the textile industry, having been skilfully crafting woollen and worsted cloth for over 250 years. Bringing together ageless suiting patterns with cutting-edge design.
FOX BROTHERS & CO LTD
Weaving cloth for all seasons, Fox Brothers’ fabric collection embraces a traditional British feel, with a sense of contemporary functionality. A champion innovator within the textile industry, having been skilfully crafting woollen and worsted cloth for over 250 years. Bringing together ageless suiting patterns with cutting-edge design.

Prefer to try garments on? Visit our Shop
The Mill Shop
A unique experience allowing you to browse our collection of fine garments and accessories, within the birthplace of Fox Brothers' prestigious heritage since 1772. Discover our latest selection, one-off archive pieces, wardrobe edits and more.
Address: The Counting House, Tonedale Mill, Wellington, Somerset, TA21 0AW
Phone: +44 (0)1823 662 271
READ MORE
We look forward to welcoming you!
Opening Times
The Mill Shop is closed on bank holidays and public holidays. If you're planning to travel from further afield, please contact us prior to arrival.
Mon: 10am-5.00pm
Tues: 10am-5.00pm
Weds: 10am-5.00pm
Thurs: 10am-5.00pm
Fri: 10am-5.00pm
Sat: 10am-4.00pm
Sun: CLOSED
VISIT US
A New Concept for Shopping
Plan Your Visit
The Fox Mill Shop embodies the essence of timeless retail, exuding an air of historic charm. A distinctive opportunity to browse the newest seasonal selection, delve into the captivating Fox family narrative, and discover exclusive in-house pieces.
" See you Soon ! "
GET DIRECTIONSThe Fox Journal

A Tweed Story with a City Twist
Back in 2011, the late A A Gill visited Fox Brothers in Wellington, Somerset, to create something unusual. He wanted tweed, but not the kind that blends into the moors. His idea was to design a cl...
Read more
Rowing Blazer : Colours Earned, Not Bought
A classic piece of menswear known for its bold stripes and rich heritage. More than just a stylish jacket, it represents tradition, belonging, and a history earned through rowing and club membershi...
Read more
The Fox Mill Shop : Cloth Room
We are pleased to announce the opening of a new chapter at the Fox Mill Shop: The Cloth Room. Tucked away within the historic walls of the Archive Room, this dedicated space presents a unique oppor...
Read moreGet the Look

Shop the look


Rooted in the heritage of Fox Brothers, The Merchant Fox celebrates British craftsmanship through timeless design and the finest cloth. Discover the story behind our legacy as we share how centuries of tradition, innovation and integrity shape everything we create. From the mill to the finished piece, every detail reflects a commitment to excellence. Learn more about our history, our values and the enduring quality that defines The Merchant Fox.

JOIN THE CLUB
Sign up to be awarded with 10% OFF your first order, be among the first to see what's new, gain access to subscriber only information, get styling tips, read behind the scenes articles and more!