Fox & British Wool : Traditional Craftsmanship

The Enduring Craft of British Wool

At The Merchant Fox, we are dedicated to upholding the finest traditions of British craftsmanship, curating garments that embody timeless elegance and superior quality. Each piece we offer is a tribute to heritage, skill, and the artistry of textile making—designed to be worn and cherished for years to come.

British Wool : A Hallmark of Excellence

At the heart of our knitwear lies British wool, a material renowned for its exceptional durability, warmth, and refined character. For centuries, wool has been the foundation of Britain’s textile industry, favoured for its resilience and natural feel. By selecting the finest wool, we ensure that our garments offer unparalleled comfort and a distinguished aesthetic, befitting both town and country.

A Commitment to Craftsmanship

True craftsmanship is measured not only in the quality of materials but in the skill of its makers. At The Merchant Fox, we work with trusted partners whose expertise is evident in every garment. We carefully select and curate knitwear that upholds the highest standards of traditional craftsmanship, ensuring every piece reflects integrity, precision, and timeless appeal. From the elegant cable-knit cricket sweater to refined outerwear, each garment in our collection is chosen for its exceptional quality and heritage.

Style with Legacy

A well-made garment is more than just clothing—it is a reflection of history, tradition, and refined taste. Our designs are rooted in the time-honoured principles of traditional style: effortless, distinguished, and enduring. Whether layered over a shirt on a crisp morning or worn casually with tailored separates, our pieces seamlessly bridge the past with the present, making them as relevant today as they were generations ago.

At The Merchant Fox, we do not follow fleeting trends—we curate garments with a story, a purpose, and a place in the wardrobe for years to come.

The Cricket Sweater : A True Fox Staple

Few garments capture the essence of British sportswear heritage quite like the cricket sweater. Originally designed for the gentleman’s game, its classic cable-knit design and deep V-neckline have made it a timeless wardrobe staple, worn far beyond the boundary lines. At The Merchant Fox, we honour this tradition by offering cricket sweaters crafted from British wool, ensuring both authenticity and excellence in every stitch.

Much like the knitwear and tailoring that define our brand, the Fox Cricket Club Sweater and Slipover embody a commitment to time-honoured craftsmanship and impeccable quality. Designed with a very roomy, classic fit, it stays true to its sporting roots, offering warmth, breathability, and effortless style. Whether worn on crisp autumn days or tied at the waist on milder afternoons, this piece is as versatile as it is iconic—a refined staple for those who appreciate heritage and understated elegance.

 

Explore our Knitwear >